Hey folks👋🏽 How’s it hanging? When I spoke with Jay Acunzo for Creators Unlocked, it quickly turned into a value-filled conversation (and free consultation).
One of my favorite quotes from our chat was, “Social media’s a digital slot machine. And most marketers and creators are in the business of running attention casinos. I don't think that's healthy for anybody involved mentally or financially. We're now living in a world where people realize that the Internet might be better as a bunch of smaller beautiful little corners and kingdoms than a few big empires that are effectively just giant potential casinos.”
How can your work as a creator become a beautiful little corner of the Internet for your audience? Something to chew on.
💌 In today’s email: - 💭 Jay Acunzo shares his perspective and advice on content creation for creators and marketers
- 📱 Mitra recommends a quick and simple Reel idea
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📣 What’s happening in social: Meta’s updating its monetization program for Reels creators, TikTok shares a range of guides to can help to improve your content on the platform, and Fiverr’s LinkedIn campaign goes viral
- +All our latest content from the blog
Have a great weekend, and we’ll see you next Friday! |
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Tami & the Buffer team |
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P.S.Check out this tweet with valuable insights for Instagram-focused brands and creators. |
🚀 Share click-worthy content and skyrocket your engagement with Buffer |
Stand out from the sea of sameness online with visuals that catch the eye and are published at the perfect time. With Buffer by your side, organize content in one place, easily import your existing work, learn what works with analytics, and get more eyes on your content. |
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🖊️ Deep dive: Jay Acunzo's advice for creators & marketers |
Jay Acunzo, author, speaker, and marketing expert, shared his perspective and advice for creators and marketers. The Cliff’s Notes are to: -
Prioritize making genuine connections with your audience. How can you do this? By infusing your personal perspective and experiences into your work.
- Use AI to enhance your creativity and unblock your imagination not to outsource your creativity
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Test your ideas with a small audience before seeking a large one. If your content doesn’t resonate with the small but loyal subset of your audience, it won’t work just because you increase the size of your target.
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Your unique perspective and experiences make you irreplaceable in the eyes of your audience, so let your personality shine through your content.
- Differentiate your content by creating a unique and defensible purpose that sets it apart from others in your niche. Use the XY Premise Pitch to communicate the unique proposition of your content.
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Social media should be a window into your owned platforms – prioritize building something that's yours so you don’t have to worry about social media regardless of its future.
- Focus on the workflow, techniques, tools, and personal elements you bring to your work, and create consistently.
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🌧️ It’s raining free tools! |
👇🏽 The latest from the blog |
📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager |
✨ Quick and simple Reel idea ✨
Here’s a quick and easy Instagram Reel trend you can try out! You’ll need a few different photos and/or videos to put it together. You can use this sound to show some behind-the-scenes of your work or show off your product. Check out this example from @crystal.lune, giving you a quick glance into creating their necklaces. |
🤳 What's Happening in Social |
What would you like to see more (or less) of in the newsletter? How do you feel about our deep dives or newsletter-exclusive series? Give us all your feedback in this form or let us know on all our social channels @buffer!
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