Hey folks👋🏽 What a week in social! So much happened this week that I had to cut a lot from my “What’s Happening in Social?” list. Weeks like this really highlight the pace at which many social media platforms move (light speed ⏩).
We’ve got some great stuff today, so I won’t keep you waiting. On to this week’s content: 💌 In today’s email: -
🔓Jahleane Dolne shares five things creators looking to grow an audience — whil e keeping their personality at the forefront — should keep in mind.
- 📱 Mitra recommends a content repurposing tip for taking videos from platform to platform
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📣 What’s happening in social: A lot of new features and movement at the companies in the creator economy — jump to the end to see!
- +All our latest content from the blog
Have a great weekend, and we’ll see you next Friday!
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Tami & the Buffer team |
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🏎️ Four creators speeding up their growth with Buffer |
We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up. Erik Berglund on Linkedin: “I've been able to consistently post for the last 5 months. I've never posted this frequently, and I've saved a ton of time while doing it. I likely save 4+ hours a month by using Buffer” Onlinemarketinges: “On TikTok we went from 110k to 310k with Buffer!”
Reid on Twitter: “Doubled follower count and engagement has gone up 4x”
Marian on Instagram: “I've saved weeks of time and have increased my engagement at 50%”
Want to save time, increase engagement and grow your following? Click the link below to get started with Buffer today! |
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🔓Creators Unlocked: Jahleane Dolne shares some advice from her growth story |
Jahleane Dolne’s content creation efforts started with $20 she spent on a LinkedIn optimization course and turned into a 40,000-strong audience. Her content gives her audience a front-row seat to her life experiences while sharing advice one could consider big-sisterly.
She shared five things with us that creators looking to grow an audience while keeping their personality at the forefront should keep in mind. |
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Embrace authenticity in your content: Lean into your expertise as told by your story. The stuff that resonates with Jahleane’s audience is her career content. But she takes a personable approach, advising while drinking tea or doing her skincare routine. She’s also transparent, even in moments that would be uncomfortable for many to share publically.
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Pull from your experiences to create: Speaking of uncomfortable moments, Jahleane is very open to sharing life as it happens (the story of how she tore both her ACLs comes to mind). More recently, is an example of her sharing how she was laid off from her job in tech sales due to company restructuring. The honesty and transparency is part of what creates the connection Jahleane’s audience feels to her.
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Diversify your platforms in anticipation of change: The Internet is always changing, and staying ahead of the curve is a must for any creator. For example, the news of a potential TikTok ban got Jahleane thinking about how to diversify her platform presence. In response, she’s started posting on YouTube Shorts and working on building my mailing list. She emphasizes that it’s vital to own your content and control whatever you can of your digital presence — even as you grow on social media.
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Find a community to help you navigate bias in content creation: Identity is a core part of Jahleane’s work as her primary audience comprises BIPOC women. With her and her audience’s shared identity come issues of bias. She’s highlighted that there have been no outward, aggressive displays of bias but has speculated, and she wouldn’t be wrong to do so. Jahleane advises anyone with a similar background to join networks where information about pay is openly shared to ensure you're aware of fair compensation for your work.
And Jahleane’s parting words are to anyone who feels like they might have missed the train on content creation — start. “Don't be the first person to tell yourself "No." Often, the only thing holding you back is yourself.” |
🎉 Creators with Instagram Creator accounts…rejoice! |
Share your Shorts and grow your YouTube audience with our content planning and scheduling features (Bonus: you can share one video as a Short, Reel, or TikTok while in Buffer! Short form video for the win 🤳) |
👇🏽 The latest from the blog |
📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager |
Something we recommend doing when repurposing your videos from one short-form platform to another is re-adding your text directly in-app (We put the new text directly over the old text so you can’t see it).
Through experimenting with this, we noticed that once we started re-adding text directly in YouTube Shorts, our views were much higher than when we were reposting from TikTok without making any edits. There may be some text recognition when doing this, which helps with video distribution.
Here’s an example of a video we originally shared on TikTok, and we repurposed it for YouTube Shorts here. |
🤳 What's Happening in Social |
What would you like to see more (or less) of in the newsletter? How do you feel about our deep dives or newsletter-exclusive series? Give us all your feedback in this form or let us know on all our social channels @buffer!
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