Hey folks👋🏽
All anyone (including me) has been able to talk about these last few days is Threads, Meta’s new text-based app that will pit them directly against the one that rhymes with Flitter. In less than 24 hours since launch, it’s rocketed to the top of the App Stores and has over 30 million signups and 95 million posts. 🤯
Threads aside, here are the results of last week’s poll (mixed in with some of my followers, of course). It was pretty close, with 51.3 percent picking “consumer” and 48.7 percent picking “creator) even with the small sample size. Here’s another one for current affairs’ sake — how are we feeling about Threads?
💌 In today’s email: - 📈 Learn the Fashivly method for tapping into the growth potential of TikTok.
- 📱 Mitra recommends taking a break!
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📣 What’s happening in social: Meta’s Twitter clone is here, which, really do you need any more updates? Kidding: scroll to the bottom to see all the latest news and features!
- +All our latest content from the blog
Have a great weekend, and we’ll see you next Friday! |
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| Warmly,
Tami & the Buffer team |
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P.S. We’re kicking off Build Week, so if you don’t see us much next week, don’t worry too much — we’ll be back before you know it ❤️ |
🪴 Four creators growing for fun with Buffer
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We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up. -
Michael Piperno on Linkedin: “What used to take me hours now takes me minutes. Easily 2 hours saved per week.”
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Nathalie Tran on Instagram: “My engagement has increased around 999% on Pinterest!”
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Jennifer’s Fading Memories podcast: “I’ve made over $8,000 in podcast sponsorship since using Buffer.”
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Adriana on LinkedIn: “Buffer has been the player in my following growth on my personal LinkedIn and Twitter accounts, over 5,300 followers. I cannot imagine life without Buffer.”
Want to skyrocket your growth? Click the link below to get started with Buffer today! |
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🏊♀️Deep dive: How to grow a brand on TikTok to nearly 60k followers |
Brands and creators alike have much to learn from Ashlyn Greer and her personal styling brand, Fashivly's approach to TikTok.
"Only a small fraction of our videos mention our business and the services we offer," Ashlyn remarks. This is not by accident. The formula, as per Ashlyn's successful experience, can be broken down as follows: |
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Take your vision and brand identity and distill it for your audience: Repurpose your internal vision statement for your content. This means sharing what sets you and your brand apart from similar brands. Take Fashivly – most of their content stems from a desire to help people understand fashion in a fun, engaging, and accessible way. It's their value proposition to their audience as a brand while maintaining their status as a fun account on TikTok.
- Address audience pain points with your perspective and expertise: Speak to your audience's struggles instead of putting your product or service first. Ashlyn learned this firsthand with Fashivly’s first viral video about sizing discrepancies in fashion. The main theme here was that the content wasn’t about the brand but about a shared frustration that the audience and Ashlyn both understood.
Simplify your industry with relevant insights for your audience: Fashivly shares any and all information related to the fashion industry to maximize the value offered to its audience. Ashlyn explains the brand’s content focus as "sharing as much content, educational information, and tips as we can" to amplify their reach and potential client base. The aim is to let their audience hear about them and gradually begin to trust that Fashivly is the best service for them.
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Keep your content nimble and spontaneous wherever possible: Genuineness reflects across Fashivly’s content creation process. Rather than scripting each line of a video, Ashlyn opts for a more spontaneous approach. She emphasizes, "Users seem to prefer content like someone picking up their phone and casually discussing a topic for a minute or two. That's what engages people on TikTok, so we've tailored our approach to be agile and spontaneous, emphasizing authenticity above all.”
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Building trust and loyalty through active involvement: Fashivly has gained so much trust with its audience half because Ashlyn is the “face of the brand” and half because she is also active in the processes of the brand even after a new client signs up for their services. “I feel my involvement helps people realize that I'm not just the face behind the content, I'm actively part of the process even after they've booked a style guide,” she says. So a word of advice, you need to show your customers that they're not just there for the sale but are invested in the entire customer experience.
Adapt Ashlyn and Fashivly’s strategy where necessary and possible to ensure your content reaches its audience and resonates deeply. |
👇🏽 The latest from the blog |
📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager |
My newsletter tip for this week…take a vacation! 🏖️ I’m actually on vacation right now, but Buffer has me covered with all my scheduled posts going out, so you have no clue I’m gone. 😆
It can be tough to feel like you can truly take a vacation as a social media manager, but it’s important to fully disconnect and recharge. See you all soon! |
🤳 What's Happening in Social |
What would you like to see more (or less) of in the newsletter? How do you feel about our deep dives or newsletter-exclusive series? Give us all your feedback in this form or let us know on all our social channels @buffer!
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