When Rural Sourcing, now rebranded as Sparq, came to Buffalo in 2021, the Atlanta-based company hired its first 40 employees in less than 12 months.
Since then, the business, which uses a 100% remote model to tap into underutilized technology talent, has more than tripled its local team to 133 workers and aims to get to 250 within the next couple of years. The company, which employs 820 nationwide, does business-to-business consulting and provides outsourced digital engineering for clients.
Natascha Thomas, Sparq’s regional director for Buffalo, chalks it up to the company’s business model and culture. That includes going fully remote, having stability and fair pay, promoting people based on their brand rather than just job performance and creating a supportive work environment.
“We’re not this big, flashy name,” she said. “We need something else, and I think that’s what we offer – a good work-life balance and a respectful, supportive work environment.”
For example, as a regional director, Thomas’ priority when it comes to client accounts is her team. The account manager’s job is keeping the customer satisfied. Then there are multiple managers under each director whose job it is to mentor their employees.
“My manager when I first joined as a senior colleague was just there to help me on my career path, to coach and advise,” Thomas said. “So that’s all he had to worry about, making me the best person I could be. Pay, write-ups and difficult conversations came from the director. It freed the manager up to be a coach, not a punitive person.”
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