Newsletters have become a staple of the digital age, offering creators a direct line to their audience, free from the whims of social media algorithms. But there are a lot of newsletters – how do you start one that stands out?
1. Define Your Goal: You'll have to be a lot more intentional if you want to stand out in the current crop of newsletters. A way to approach with intention is by defining clear goals – here are some questions to get you thinking in the right direction:
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Audience Connection: Am I seeking a more intimate, direct way to communicate with my audience? What would it look like to have that deeper connection with my audience?
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Content Depth: Is there content I wish to share that requires a more in-depth, nuanced approach that doesn't fit well within the constraints of my current platforms? How would it change my content creation process?
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Monetization & Value Exchange: Am I seeking an alternative way to monetize my content? What kind of value could I offer my audience? How would I approach monetization?
- Platform Independence: How would it impact my content strategy to have a communication channel unaffected by third-party algorithms?
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Feedback Loop: How do I build a mechanism to get regular feedback, insights, and suggestions from my community to better align my content with their needs and interests?
2. Niche Down: Use Jay Acunzo’s XY Premise Pitch to find your unique angle. For instance, focus on "sustainable fashion for students" rather than just "sustainable fashion."
3. Choose Your Platform: Consider subscriber limits, design flexibility, and cost. Beehiiv, for example, is a favorite among creators.
4. Design Matters: Make a lasting impression. Milk Road has a distinct character called the Milk Man, while Ponderer uses a striking blue and motion graphics to differentiate.
5. Strategy is Key: Decide your publishing cadence and content plan. Remember, consistency is crucial. Distribution is essential. How will you get your newsletter to your readers?
6. Make Your First Issue Count: Introduce yourself, share your vision, and invite interaction. Your first issue sets the tone for everything that follows.
7. Monetize Smartly: Consider sponsorships, paid subscriptions, or affiliate marketing. For instance, Justin Welsh sells self-directed courses, while Jay Clouse offers live workshops for his audience.
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